Description: Cow Bell

Industry: Trade Show / Convention / Events

What it was purchased for: A charity marathon coordinator wanted a giveaway that spectators could use to cheer on their runners. They chose the cowbell.

How it was distributed: The item was co-branded with the name of a company sponsoring the marathon and was handed out to the crowd on the day of the marathon.

Result or ROI: Since it was co-branded the cost was split two ways and both companies were able to advertise at huge events, getting their advertisement into the hands of everyone there cheering someone on.

Tags: Case Study, Promotional Products, Cowbell, Hit Promotional Products

Every client deserves a little warmth, whether that’s with a smile, a friendly follow-up, or with promo! With cold offices and winter lurking around the corner, what better way to celebrate your employees and clients with cozy promo items? Let’s take a look at some of the cozy items trending this year.

Objective: Department managers wanted their new employees to have an easy way to take notes during the onboarding process. They wanted to incorporate company branding to keep their image consistent.

Product: 5” x 7” Flip Pad Journal

Personalization: Company logo on the front cover. Branding was kept clean and minimal. A brief company history and message was printed on the back of the journal along with a picture of the co-owners. All artwork was designed and provided by the customer.

Method of Distribution: These custom printed journals were handed to new employees at the beginning of their orientation.

Marketing Outcome: Employees appreciated having a notebook handy to jot down what they learned during orientation and the month that followed. The notebooks created enough buzz that the company ordered more to hand out at their annual safety and training workshop.

Source: Warwick Publishing

Objective: A real estate agent wanted a useful promotional item to boost her personal branding and promote her services while staying top of mind all year round.

Product: Desk Calendar with 4-Color Ad

Personalization: Real estate firm logo on left with agent's headshot on the right, and personal contact info including name, address, website, and phone number in the center. Logo and artwork provided by the customer.

Method of Distribution: This agent gave the calendars out to new clients during their first in-person meeting and passed them out in lieu of business cards during her open house and local association events.

Marketing Outcome: This agent benefitted from a consistent branding message all year long. By including a link to her website on the calendar, she saw increased web traffic over the previous 12 months. The agent also saw increased phone calls and leads over the prior year.

Source: Warwick Publishing

The travel industry is packed full of niche places to introduce promotional products. From places to stay to things to do, if you're part of this industry, there are so many opportunities for branding, but there are a few important things you should consider first to ensure a successful campaign!

It's a universal truth:

Students are back in the classroom and parents are scrambling to purchase all of the necessary supplies on each teacher’s checklist. From three different types of pencils, calculators, and folders for every subject, it can be overwhelming to meet the requirements for every class. Help your clients get their kids back-to-school ready with these seven A+ promotional products that are all made-in-America!

Whether for birthdays, holidays, or milestone events like anniversaries or weddings, giving the perfect gift can be tricky. Sending gifts to clients is an easy way to foster a stronger relationship with your customer base and make your recipients feel special, increasing their positive feelings towards your business. But what kind of gift do you get for someone you don’t know very well or only have a professional working relationship with?

Gourmet food gifts are a thoughtful option that everyone loves! If you’re looking for a crowd-pleaser, look no further. Here are a few of our favorite promotional food gifts for different occasions that are sure to make your clients feel appreciated:

When it comes to building a successful company culture, maintaining positive employee attitude is key. Not only are happy employees more productive, but your company is also more likely to attract and keep high-quality employees if the daily atmosphere at work is fun and energizing!

If you want to keep your team operating at its peak, try some of these morale-boosting tips.

We all want to live healthier, sleep deeper, and work better. These motivational promotional products will help kickstart goals and increase your brand visibility!

I lied. There is no science. Only fuzziness!

The truth is…there is no science behind a perfect promotional plushie, just fuzziness, and love. And as a plushie connoisseur from the day I was born, I can definitely speak to the special connection between a client and a beloved stuffed animal!

So what makes a stuffy so unique? Let’s take a look into the world of plush!

Getting ready for an annual company get-together? Whether that be an office picnic or tournament, bringing the staff together boosts company morale and help teams work together better. Let’s look at some tees for the best of your employees!

Whether you’re at a tradeshow, school, office, or even the grocery store, chances are that you’re going to see a promotional bag. Bags are one of the most ubiquitous promotional products – and for a good reason. Bags act as walking billboards so your brand or message stays at the top of mind.

There are so many different types of bags to choose from. With this short guide, you’ll be on your way to choosing the perfect bag for your brand in no time.

Vertical Market: Hospitality

Product Use: Gift with Enrollment

Promotion: An ocean excursion company chose the Igloo® Marine Backpack Cooler as a gift with enrollment for customers participating in their Elite Diving Course. The customers used the large capacity backpack cooler to pack daily lunches and snacks throughout their training. In addition to the backpack’s sporty appeal, it also features 25% more insulation than standard Igloo products as well as RadBar™ UV protective foil that filters damaging UV rays. This product provided the durability and practicality needed for long days out on the water.

Source: Gemline

Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your advantage in branding and marketing your company.

1. Up to 90% of judgment of a brand can be based on color alone
2. It is estimated that brand recognition increases by 80% with color
3. 30% of the brands on the Forbes list of the 100 most valuable brands use red
4. 35% of the 100 most valuable brands use blue
5. 23% of the 100 most valuable brands use black and white or have no set color scheme
6. 20% of the 100 most valuable brands use yellow or gold
7. 51% of the 100 most valuable brands use one color only
8. 27% of the 100 most valuable brands use two colors
9. Only one of the 100 most valuable brands uses purple
10. Studies have shown that ads in color are read 42% more than the same ads in black and white
11. Our brains are programmed to respond to color; we stop at red traffic lights and signs, yield at yellow and go for green
12. Research reveals people make a subconscious judgment about a product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone
13. Women list purple as a top-tier color while men do not
14. Blue is popular among both men and women
15. 85% of shoppers place color as a primary reason for why they buy a particular product
16. Each color has its own energy:
• Yellow – Optimistic and youthful, often used to grab attention of window shoppers
• Red – Energy, increases heart rate, creates urgency, often seen in clearance sales
• Blue – Creates the sensation of trust and security, often seen with banks and businesses
• Green – Associated with wealth and nature, the easiest color for the eyes to process, used in stores to relax
• Orange – Aggressive, creates a call to action
• Pink – Romantic and feminine, used to market products to women and young girls
• Black – Powerful and sleek, used to market luxury products
• Purple – Used to soothe and calm, often seen in beauty and anti-aging products
more

Fanny packs are back and more fashionable than ever! It's just moms wearing them to the park or on vacation, either. Millennials, Zennials, and Gen Alpha has been getting into the action with slings. The handy, hands-free way of carrying things has been resurrected - and it's perfect for sharing your brand in a cute and comfortable way.

So, we chose five fanny packs to be in vogue this season.

Eating healthy. Weight management. Working out five times a week. There are many health-related resolutions we set at the beginning of a new year. But, do we follow through with them? Many times, the hustle and bustle of the week can get in the way of leading a healthier lifestyle. With deadlines to be made and dinner to be cooked, it can be hard to find that extra time to workout or decompress after a long day.

With these 6 promotional products, however, your clients can incorporate them into their daily lives and ultimately feel good knowing they are taking small steps for a healthier tomorrow.

We’ve got camouflage. We’ve got utility. We’ve got plenty of “olive drab” to go around. If you are looking for products that appeal to military personnel and their families, you might consider these pieces that are designed with the military in mind.

A Flavorful Promotion Boosts This Credit Union’s Popularity

Organization: Credit Union

Product Featured: Lip Balm

Goal of Promotion: Generate New Loans

Description of Case History: This credit union gave away lip balm at a local baseball game. They chose to imprint the flavor as “Guess the Flavor”. The lip balm flavor was s’mores and everyone was asked to guess the 3 flavors in the lip balm. The eligible ones who guessed correctly were given a certificate for a discount on fees for their next loan or refinance. The credit union’s employees had customers emailing guesses for weeks!

Source: SnugZ USA

Do you ever have that moment when you look at something and you get an overwhelming surge of nostalgia? Everyone loves a good throwback, especially when it's a cool, vintage product. Below are seven retro products that will have you pining for your record player or Polaroid camera.